Think Buddy Holly. See those nerdly glasses right away, don’t you? Here was a guy who skewed traditional cool, inverting the image of the hot Elvis rockstar. With a pair of eyeglasses, Buddy Holly changed our expectations. He became a nerd who’d broken free, finally classed “cool”.

I mention this because recently I gave an intuitive reading to a woman entrepreneur, and a pair of eyeglasses told me the whole story. This entrepreneur was in computer consulting. To make a long story short, her business wasn’t working… not enough clients, not “hitting the mark” she said. Who were her clients? I asked. She gave me a vague answer, like, Everyone.

Uh-oh.

So I put on my intuitive hat, and I immediately saw this techie nerd-wearing Armani glasses. His hair was slicked back, Euro style. Beneath those Khaki’s and Oxford shirt, I could make out a yoga-sleek body. He was smooth, but low key; stylish, but quiet. Within his brain, I saw dozens of numbers and a passion for problem solving. He was thinking computers, he was breathing computers, but he was looking good doing it.

This woman entrepreneur knew that smart computers meant smart business. But she hadn’t realized that smart business meant smart people-not just on the inside but on the outside. In other words, she wasn’t catering to a hip market. She was missing out on all those chic people who have iPhones and Blackberries. These people were her business niche, but she hadn’t recognized it. Why couldn’t computer consulting be chic?

We talked about a lot of other things, but I have to tell you-and I can because you’ll never know this woman-she hadn’t thought of appealing to this group of people because she hadn’t claimed her own ability to be gorgeous, savvy, and smart. She had rejected that part of herself. For whatever reason, she didn’t think that she could be stylish, hadn’t given herself permission to buy her own Armani shades.

Clearly, it was time for this woman entrepreneur to own that part of herself. In the meantime, she was learning to own her business.
Jennifer Mills Kerr gives intuitive readings to women entrepreneurs to facilitate greater fulfillment and profitability in their businesses. Her intuitive readings give entrepreneurs a deeper understanding of and clarity about their business, its direction, needs, benefits, power, and true essence.

Jennifer believes that one woman’s success is every woman’s success. In all of her readings, she maintains the clear-eyed intention to provide insight that gives women the ability to thrive in their businesses and in their lives. Contact Jennifer through her blog, http://www.jennifermillskerr.com She would love to see you and your business thrive.